This Communications Toolkit provides ready-to-use resources to help community-based organizations, parent groups, counties, districts, and other trusted messengers with ready-to-use materials to raise awareness of California’s free and low-cost early learning options. Each resource is designed to answer families’ most common questions, highlight local opportunities, and support outreach in trusted community spaces.
Resources are free to use, and available in numerous languages.
Each resource is designed to answer families’ most common questions, highlight local opportunities, and support outreach in trusted community spaces.
Video Reels & Family Stories
Real families. Real voices. Real decisions.
These short video reels feature California parents and caregivers sharing their experiences exploring preschool and Transitional Kindergarten options. Developed through community listening and local partnerships, this content reflects authentic questions, concerns, and decision-making moments families encounter.
Watch and share these videos! These reels are optimized for social media, websites, and presentations. Embed them in newsletters, post across digital channels, display them at community events, and include them in outreach campaigns.
When families hear from other families, information becomes more relatable and actionable.
Share widely to ensure every caregiver knows where to start.